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Is Twitter a Gold Mine for Character-Based Brand Storytelling?
This post originally appeared in our December ’12 issue of “Live Report from the Future of Marketing,” our monthly Post-Advertising newsletter. Subscribe for free here. My wife has never seen the movie...
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What’s the ROI in That?
There seems to be no better time of year for brands to empty their pockets and slap their logos everywhere they can in hopes of gaining exposure than the end of the calendar year. Between the New...
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4 Brands Winning Big in Social Media with Surprise and Delight
This past weekend I had the joy of throwing a surprise birthday party for my wife. And by joy I mean massive amounts of stress and that sick feeling in my stomach I get when I have to withhold the...
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Bridging the Gap Between Digital, Mobile and In-Store Experiences
This post originally appeared in our January ’13 issue of “Live Report from the Future of Marketing,” our monthly Post-Advertising newsletter. Subscribe for free here. In the mid-’90s I was a teenager...
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What Every Brand Should Know About Facebook’s Graph Search
Yesterday Facebook announced its biggest innovation since the News Feed in 2006. It is finally taking search seriously, launching Graph Search. What Google is to the web, Graph Search is to your...
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Coca-Cola Falls Flat Tackling Obesity
This past weekend my beloved New England Patriots, a team in the U.S. National Football League, lost in the conference championship game, falling one game short of the Super Bowl. I was devastated and...
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4 TED Talks All Brand Storytellers Must Watch
TED talks are a gold mine of knowledge. Because the TED website’s topics include not only technology, education and design (TED) but also business, science, activism, health, storytelling and...
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Why I Wasn’t Impressed with Oreo’s Super Bowl Blackout Tweet
I’m going to say it: I wasn’t impressed by Oreo’s blackout tweet. As I brace for the backlash, I’ll try to explain myself. I do realize that Oreo is making all the brands that invested $4 million for...
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Marketers Take Notice: Reddit is Very Much Here
From Bill Gates, Barack Obama, Arnold Schwarzenegger and Dave Grohl to a five-year McDonald’s employee and a valet for the stars, the “I Am A ____, Ask Me Anything (AMA)” section of Reddit takes on...
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3 Brands Winning the Real-Time Media Game
This post originally appeared in our February Issue of “Live Report from the Future of Marketing,” our monthly Post-Advertising newsletter. Subscribe for free here. The blanket of snow that fell...
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5 Lessons of Effective Editing for Viral Success
An interesting insight into what makes social content effective has emerged, or at least made itself more visible, in the past year or so. Content is king, but editing may be the queen who’s actually...
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What is Social Media Storytelling?
My parents and many of my friends still don’t understand what it is I do every day. They envision me frolicking in the fields of Facebook and Twitter, swapping gossip and sharing funny memes. They must...
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3 Television Shows that “Get” Social
Television has been “social” for years now, but the rapid embrace of real-time marketing in 2013 (and we’re only two months into it) has shifted social TV into a higher gear. But the topic of brands...
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Disney All-In on Content Marketing With “Oh My Disney”
Though it was founded in 2006 (which makes it older than Twitter), BuzzFeed stormed onto the social media scene in 2012, more than doubling its 2011 traffic (per Alexa). The format is perfect for the...
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Possibly the Greatest Brand Story Ever Told
The most effective mass media is the stories we tell and conversations we have with each other. If you don’t believe me, let me prove it to you. We’ve all seen an endless number of ads for cars, car...
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Social Media Strategy Step 1: Find Your Audience
I’m a child of the 80s and a teenager of the 90s. Though my parents didn’t spoil me with riches, they did hop on the Internet bandwagon early. It’s a pretty impressive and serendipitous thing, if you...
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Drive-Thru Marketing: Bite-sized Content for an Impatient World
I have no patience anymore. I know that at some point in my life I did. I could wait in lines, sit through three-hour college classes and even read a book for hours, all without feeling as though I’d...
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Breaking Down the Viral HRC Marriage Equality Campaign
Unless you gave up Facebook for Lent, I’m sure that last week you saw a number of your Facebook friends’ profile photos (and possibly your own) change to a pink square with an equal sign in support of...
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Baking Brand Storytelling Into Your Lunch
Any restaurant is rich in stories, from the founding of the establishment to the experiences of its patrons. Because of that, the restaurant business is an interesting venue for content marketing,...
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When Promoted Hashtags Are Campaign Killers
No matter how lofty a brand’s goals are when it uses hashtags, there are always individuals ready to use them to drag it into the gutter. McDonald’s is on its second go-round with promoted hashtags...
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