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5 Tweetable Lessons Learned from Content Marketing World
This past week I had a front-row seat at the largest content-marketing conference in the world, aptly named Content Marketing World. Hosted by our friends at the Content Marketing Institute, Content...
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Will Facebook Exist in 2020?
I have a bet with a friend who works in finance. He believes that Facebook will not exist in seven years. I, a marketer, couldn’t disagree more. It reminded me of when, in 1995, astronomer Clifford...
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3 Carmakers Embracing Brand Stories
My first car was a gray 1987 Honda Accord LXi hatchback. Well, it was actually a two-toned gray, since I never bothered to get the replacement panels painted after a fender bender (primer gray was...
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Social Media Week London 2012: The Full Story
It’s time to get your Twit on and fire up your Facebook! Social Media Week London is back and it promises to be bigger and more collaborative than ever. For those of you who don’t know, Social Media...
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Grey Poupon’s Facebook Page Spreads a Lesson in Brand Storytelling
I hate mustard. I’ve always been a picky eater, though my palate has developed as I’ve gotten older. I used to avoid nearly all condiments and toppings. I’d eat salads without dressing, sandwiches...
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Isn’t It About Time Your Brand Adopted a Mobile Strategy?
I received a sobering yet enlightening Facebook message from my aunt two weeks ago. After getting over my shock that she even knew how to use Facebook Messenger (she is not a technophile), I read her...
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Fight Club, Cinderella, and What Storytelling Means for Brands
What does Cinderella have in common with Fight Club? Lots, according to Jon King, Story Worldwide’s Chief Storyteller. During the ‘Storytelling for Brands’ session at our London office last week, part...
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LOCOG & Cadbury Strike Social Media Gold at the London Olympics
Last week we suggested a top pick for Social Media Week London: a talk by Alex Balfour of the London Organising Committee of the Olympic and Paralympic Games (LOCOG). We weren’t disappointed. Alex...
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Post-Advertising Survival Guide Vol 6: Introduction to Search Marketing
Search marketing, both organic and paid, is extremely important to digital marketers that want to increase their presence online. A seemingly endless number of users are out there searching for your...
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YouTube’s Original Channels: One Giant Leap for Brandkind
Back in South East England, rolling through the mists of time (well, the late ’70s…), to when my main mode of transport was a space hopper and Pong was the ultimate in console gaming, I was taken to...
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Making Sense of Social-Media Timing
This post originally appeared in our October ’12 issue of “Live Report from the Future of Marketing,” our monthly Post-Advertising newsletter. Subscribe for free here. Data can be maddening. Like...
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Finding Tips for Social Success at the Bottom of a Wine Bottle
I stood in the hills of Le Plan de la Tour, in Provence, France, just a short drive from Saint-Maxime and 20-minute ferry to Saint-Tropez. I looked over the beautiful vineyard that sat just steps from...
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10 Brands Doing Post-Advertising Right: Fall Edition
Each week, our social media team at Story hops on a conference call discuss the latest and greatest in the world of social media, content marketing, brand storytelling and the like. While most everyone...
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5 Ways to Anger Your Brand’s Fans and Lose Credibility on Facebook
It gave me the creeps. It annoyed me. It even made me a bit angry. I saw that a Facebook friend of mine had commented on an FM radio station’s page (that I was not a Facebook fan of). The post included...
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When is Manipulation in Advertising Okay?
Manipulation: the action of controlling someone in a clever or unscrupulous way. It’s a touchy subject, but arguably advertising in its purest form is manipulation. Campaigns want to change behaviour...
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10 Marketing Lessons You Can’t Learn From Walmart
This post originally appeared in our November ’12 issue of “Live Report from the Future of Marketing,” our monthly Post-Advertising newsletter. Subscribe for free here. I’m not ashamed to admit that...
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6 Quick Instagram Tips for Brands
Stop me if you’ve heard this one before: Instagram is a pretty big deal. It’s not breaking news but something I thought about as I was going to bed last night. I was about to fall asleep when I...
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Why Most Native Advertising Will Fail
Are you familiar with the term “native advertising”? You may have read about it on popular blogs like Techcrunch, Adweek and Advertising Age, but can you put your finger on exactly what it means?...
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The Best Advertising Isn’t Advertising Anymore
For decades, advertising was a joyous place. Executives enjoyed two-martini lunches as they watched the ad dollars roll in. Ads were spread through every new medium—from print to radio to television....
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BuzzFeed’s Native Advertising is OMG WIN!
OMG. This may have been my hardest assignment yet. BuzzFeed is killing it on the interwebs lately (WIN), and not just because it creates some of the most shareable content around. It’s “killing it...
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