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How to Create Real-time Twitter Gold
Ever since the Super Bowl, all eyes have been on Oreo during major tent-pole events as we waited for them to deliver more real-time Twitter marketing. Audiences were surprised and delighted by the...
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Why You Should Stop Worrying About Big Data and Love Your Consumer
In the post-advertising world, many brands struggle to understand the people they’re selling to and why they behave as they do. As power shifts from brands to consumers, knowing your consumer has never...
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Why Your CPG Brand Isn’t Remarkable and What You Can Do About It
This post originally appeared in our August ’13 issue of “Live Report from the Future of Marketing,” our monthly Post-Advertising newsletter. Subscribe for free here. Marketing CPG products is hard....
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Why Storytelling is the Best Way to Engage Health Care Audiences
Additional reporting by Nick Dutnall. Relying on numbers at the expense of human judgment and experience, no matter how reassuringly extensive the latter, can lead to poor decision making that has...
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When will ads be over?
Rebecca Leib (@lieblink) was tweeting the other day about her newest research on digital marketing. Her report documents the ongoing shift away from digital ads—ineffective banners, mostly—to valuable...
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Getting through to customers in the Post-Advertising Age
It appears the oldest question in advertising is now the newest. (No, this does not include, “Can you make the logo bigger?”) The question is, “How do we get through to people?” The traditional...
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Advertising Is Losing the Anti-Ad-Blocking Battle. Here’s why.
Hundreds of millions of people have rejected advertising’s threats, pleas and arguments. So have the German courts. The digital ad biz needs to change its tune, its strategy and its leadership....
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